New App Aims to Bring Together Black Shoppers and Spenders

by: Jennifer Wright Special to the AFRO
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Shoppers looking to do business with African-American individuals and businesses may want to try Spendwith, a new mobile marketplace app allowing them to buy, sell, and trade among African Americans in their community.

Similar to Craigslist and Facebook Marketplace, Spendwith allows users to take a photo of the item, service, or job they are offering.

Jibril Sulaiman, the Atlanta-based entrepreneur who is developing Spendwith told The AFRO that the idea came after researching Black-owned businesses while he was working for the Atlanta Chamber of Commerce.

The app also allows users to connect with businesses owned by other minorities, including women and the Hispanic/Latino community. Sulaiman’s effort is part of a growing trend of apps geared specifically toward the African-American community.

  • Noirebnb was launched earlier this year to combat the discrimination of many hosts on Airbnb.
  • Moovn, a ride-sharing app, is the Black-focused competitor to Uber and Lyft.

Sulaiman has already raised $20,000 in crowdfunding and fundraising costs to start Spendwith. He has also created a platform for potential investors to buy shares in his company.

“We’re doing this type of [fundraising] because 1 percent of all private equity or investment money goes to the Black founders,” Sulaiman said. “This is a way to democratize the traditional fundraising efforts.”

Spendwith can be downloaded on both Android and iOS, through Google Play and App Store.

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