Women’s rights group UltraViolet filed a petition calling for online retailer Amazon to pull shooting target “The Ex” from its site stating it promotes domestic violence against women.
“The Ex” is a shooting target designed to look like a big breasted woman. The target, which is manufactured by Zombie Industries, bleeds when hit by gunshots.
“Gun violence against women is a serious problem,” read the petition. “But ‘The Ex’ shooting target turns violence against women into a joke and promotes the idea that men should want to kill their ex-wives or ex-girlfriends.”
“The Ex” was debuted by Zombie Industries during the 2013 National Rifle Association Convention in Houston, Texas on May 3-5. Zombie Industries is a fad-based company which sells a variety of shooting targets designed to prepare for the world for a pending zombie invasion.
Zombie Industries first sparked controversy during the NRA Convention, when it debuted a life-size like President Obama target “The Rocky”, which it later pulled from display when event organizers requested it be removed, according to MSNBC.
According to Buzzfeed, during the convention one employee said, “Someone from the NRA came by and asked us to remove it… They thought it looked too much like President Obama.”
“Zombie Industries has already had to pull a mannequin target that resembled President Obama, so they are definitely attracting media attention right now– and it’s just the kind of bad press Amazon doesn’t want,” UltraViolet continued on its petition website.
“The Ex” retails for less than $100. The target has since been renamed “Alexa” by Zombie Industries.
According to the Zombie Industries website, “Zombie Industries realizes that the Zombie virus can affect any living creature regardless of race, gender, religion, ethnic background or species. The Zombie virus does not discriminate and neither does Zombie Industries.”