Kayla has been diagnosed with acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, but she hasn’t let that stop he from enjoying life’s special moments. She’s a diva who loves fashion and sing, always keeping up with the latest trends in both.
She is able to keep up with her loves because of the research and treatment protocols developed at St. Jude Children’s Research Hospital that have pushed survival rates for ALL from 4 to 94 percent.
And she and others like her are the reason many of gospel’s greatest are singing.
With efforts led by Radio One, the largest radio company primarily targeting African-American and urban listeners, nationally syndicated inspiration shows across the country helped raise $1,126,000 so St. Jude’s can continue its research to save the lives of countless children around the world. Supporters like Yolanda Adams, Coco Brother, Hezekiah Walker, James Fortune and nearly 60 partner stations hit the airwaves April 4 to help kids fighting cancer, sickle cell and other deadly diseases.
Radio Cares for St. Jude Kids® is a radio fundraising event that shares touching stories of St. Jude patients and families and, since 2008, has raised more than $15 million in cash and pledges. GRAMMY Award-winning gospel singer Yolanda Adams helped kick off the celebration at 6 a.m. EST on the Yolanda Adams Morning Show, while Cory Condrey wrapped up the radiothon at 11 p.m. EST with special coverage on the CoCo Brother Live show.
“Our listeners are always so supportive of St. Jude Children’s Research Hospital and its lifesaving mission,” said Yolanda Adams. “Every child should have the opportunity to enjoy life’s special moments – big and small – and cancer should not be a child’s only defining moment. With the help of my radio colleagues and fans, we are so proud to raise millions of dollars to help save lives.”
“The continued support of Radio One, the gospel artists and volunteers helps St. Jude continue its lifesaving work and offer hope to children like Kayla in communities everywhere,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “Programs like Radio Cares for St. Jude Kids truly make a difference to the families who walk through our doors every day. Thanks to the generosity of listeners, those families never have to pay St. Jude for anything.”
In Atlanta, syndicated radio host CoCo Brother generated more than $320,000 during his four-hour show, which topped his 2012 total of $250,000. Other participating celebrities included gospel artists VaShawn Mitchell, Byron Cage and Crystal Aikin. The National Pan-Hellenic Council (NPHC), a coordinating body composed of 9 historically African-American, international Greek letter sororities and fraternities, played a large role in managing the phone banks.