AFRO.com is the leading news and information provider specifically geared toward the African-American market of the Baltimore and Washington metropolitan area. At AFRO.com, our content variety illustrates our understanding that one size does not fit all—and that is especially true for the marketing programs we develop for our clients. Our AFRO online products provide the most effective branding tools to uniquely position your company among our African-American market.
Blast your message!
Advertise or sponsor an e-Blast and you are just one-click away from an active audience constantly seeking information. The e-Blast is a weekly online newsletter sent directly to subscribers consisting of vignettes of the top news stories. Post your logo or graphic on an e-Blast and get your message directly to the screen of our subscribers.
Double your exposure!
When you advertise in the Afro, a link to your company’s website is also included in the online version of the paper. Your message not only reaches our print audience but our online audience as well. Place your ad today and get notices tomorrow!
By posting your message, logo or graphics on AFRO.com you are not only branding your image but, providing your audience with one-click direct access to your business.
Make a huge visual impact!
As a Video series sponsor, there is a multitude of media opportunities tied to one package-online and print logo presence and a commercial prior to each segment of the series. Each series is usually related to a special event or hot news item, which is featured in the newspaper for several weeks and links are sent by the e-Blast to registered users as a debut.
Advertising with the Afro-American Newspapers is the most effective way to reach the greater Washington and Baltimore African-American market. Each week, more African Americans turn to the AFRO over any other media as a source of Black news. With a variety of print and online media offerings, the AFRO provides several ways to engage this target market.
|Tile per week||$10 CPM|
|Banner per week||$10 CPM|
|Tower per week||$10 CPM|
|Skyscraper per week||$15 CPM|
|Banner above video||$1000|
|AFRO e-paper Sponsorship||$1500|
E-submissions – E-submissions are not automatically retained,and need to be resubmitted whenever the ad runs. Electronic ads are discarded after 30-days.
E-mail – Delivered by deadline to: firstname.lastname@example.org E-mail must be labeled with the pub name, issue date and city, with the Afro-ad sales rep’s name, with the name and phone number of the designer contact, and with any specific information regarding color.
File formats –We Accept the following image files: PDF, JPEG, BMP, and GIF. We accept the following video formats: .mov, .swf,.wmv, flv. We can also accept flash files. All files above 2 megs should be uploaded to our ftp at ftp://www.afro.com. Username and password will be provided upon receiving contract signature.