The Afro-American Newspapers has collaborated with Global Social Media News Service to provide real-time social media and aggregate news coverage of the 2015 Essence Music Festival in New Orleans July 3-5.
Voted as the No. 1 African-American newspaper in the nation in a recent survey, the AFRO is serving as a corporate sponsor of the News Service’s coverage, posting news from the popular cultural festival on its multiple social media platforms.
“It’s our primary intent to capture the mood and spirit of the Essence Music Festival and convey that to followers of both the Global Social Media News Service and the Afro American Newspapers,” says Lon Walls, president and CEO of the Washington, D.C.-based News Service. “We want to provide some sense of the fun, excitement and information that this festival has to offer to those who can’t attend. In addition, we are asking those who do attend to post their experiences on social media and we will make an effort to repost those experiences on our own social media platforms as well.”
AFRO Publisher Jake Oliver also expressed his excitement at the potential of the collaboration.
“We’re excited about the partnership with Global Social Media News Services that would promote the AFRO’s expansion to cover important events such as the Essence Music Festival, and we look forward to covering other events this summer and this year using social media as a way to get a greater quantity of news to our digital readers,” Oliver said.
To follow the GSM/AFRO coverage, visit: @GSMNewsService or @AFRONewsLive, respectively. Those who want to post their Essence experiences should post them on #Essencefest.