Article10 PHOTO1--Daughters-Bad Girls for Life

Hip hop mogul Sean “P Diddy” Combs has once again rocked the world with his latest venture, a girls’ spring 2016 fashion collection, more than 15 years after the initial success of his eponymous menswear line.  The 20-piece “Bad Girls 4 Life” collection boasts fun and playful apparel for girls and “tweens.” Inspired by his three daughters Jessie, D’lila, and Chance, the new collection is all the buzz at Macy’s around the world.

Combs, also the owner of Revolt television network, proudly took to his Instagram to promote his three fashionistas, hashtagged “#SJGirls,” making decisions and modeling the new wares.  The collection evokes a cool and fresh, playful mood, revealing a softer side of hip hop fashion for evolving girls.

Cheryl Lofton, a third-generation celebrity tailor and designer based in Washington, D.C., gave her expert opinion on the line.

“Rap music continues to dictate what’s hot in fashion, and I am happy to see that P. Diddy is keeping the innocence in his Sean John Girls’ clothing line,” Lofton said.  “Pastel-colored dresses in playful styles and a racer-style moto vest in soft pink are wonderful rather than designing provocative styles that only a grown woman should wear.”

Article10 PHOTO2--Daughters-Bad Girls for Life Fashion Line

I fell in love with the “Can’t Stop Won’t Stop” graphic high-low tee and matching “Mademoiselle Floral Print” skirt. If I were a #SJGirl, I’d want all the pieces of this rainbow tropical fashion collection.  I took to Instagram, sharing the new #SJGirls apparel photos.  Belgian jewelry designer, Aurore Havenne, responded, “So inspiring, love that line!” New York menswear retailer Craft Atlantic also responded, “

Love it!”

Sean John Girls’ wear is licensed with Evy of California, known for their successful children’s wear strategies.  The #SJGirls combinations are playfully intermixed with floral, geometric, skyline and scuba-styled graphics.  Knit tops have cool slogans like “Young Hero,” “Future Boss,” and “Believe Create Inspire.”  Flirtatious skirts are full of mesh fabric or layered with tulle and accented with metallic embroidery.  The color choices are harmonious with spring, presenting an energizing aqua-green and a romantic ballerina pink as the dominant colors. Soft gray, beiges and whites serve as essential colors, accented with black and metallic detail.

Article10 PHOTO3--Andrea -Aunni-Young

Andrea “Aunni” Young

Comfy fabrics such as hatchi knits, cotton and rayon were creatively combined with laser-cut textured polyester into one helpful must-have: no fuss, machine-washable clothing. The collection offers flexible sizes of small through extra-large and is moderately priced between $35 and $60.

Combs, also known as Puff Daddy, once rapped: “Can’t name nothing I ain’t do.” Well, it’s true! Combs has won an Oscar, three Grammy awards and the 2004 Menswear Designer of the Year Award from the Council of Fashion Designers of America.  For three consecutive years since 2012, Forbes magazine named Combs No. 1 on the Forbes Five List: Hip Hop’s Wealthiest Artists, with an estimated fortune over $700 million.  Combs was also awarded an honorary doctorate in the humanities from Howard University in 2014.  Adding to his accolades, the Clive Davis Institute of Recorded Music at New York University offers the course, “Sean Combs and Urban Culture.”

Combs also recently announced the launch of Capital Preparatory Harlem school in New York, scheduled to open this fall.  A legend to be reckoned with, it seems Puff’s dividends are the new ‘Benjamin’s.’  Visit seanjohn.com to check out the new Sean John Girls’ collection and all other things Sean John.