By Daryl Moore
Special to the AFRO
Boardroom Salon for Men marks its debut in the state of Maryland in Rockville in the Montrose Crossing Shopping Center. The sophisticated salon built a reputation of excellence by providing exceptional hair and shave services for men of all hair types, accompanied with complimentary beverages. Boardroom features dark wood paneling, a relaxing lounge with oversized leather chairs and a comfortable atmosphere.
The idea for Boardroom Salon originated in 2004, when the men’s grooming industry did not yet exist. Husband-and-wife team Bruce and Heather Schultz were inspired by an article featuring men’s grooming in American Way Magazine and predicted significant demand for an upscale salon experience. Within eight months, the idea had come to life with a solidified business plan, location selection, lease and build-out marking the first salon in Southlake, Texas in August 2004. Since then, the brand has become a leader in the industry, expanding to 43 locations across the U.S.
“When Boardroom first opened in 2004, it was conceptualized as growing into a nationwide brand,” said Elaine Luce, spokesperson for Boardroom Salon for Men. “Over the past 16 years, we’ve established a strong reputation and business model. As our client demand continues to increase and the men’s grooming industry continues to grow, we’re excited to bring Boardroom’s expertise and consistent experience to the D.C. market, which is important to our growth strategy over the next several years.”
Part of Boardroom’s dedication to growth manifests itself in its treatment of its employees. “In order to recruit and retain strong talent,” Luce said, “Boardroom is a career that attracts the best talent of any salon or barbershop. As the leader in the upscale men’s grooming market, we provide a fun, teamwork-focused, and empowering work environment.”
Boardroom plans for its excellent treatment of its employees to translate to its clients, which during the pandemic, starts with safety for all. In accordance with Boardroom’s COVID-19 Safety Promise and all local guidelines, team members are equipped with masks and gloves and subject to temperature testing before each shift. “We also monitor any city, county and state guidelines on additional measures needed,” Luce said.
Furthermore, Boardroom offers clients cost-effective membership programs alongside a la carte services including tailored haircuts, shaves and more. The Rockville salon opening follows the premiere of Boardroom’s first Washington, D.C. metropolitan area location this past January in Fairfax, VA’s Mosaic District.
Boardroom is open on weekdays from 10 a.m. to 8 p.m., Saturday from 9 a.m. to 6 p.m. and on Sunday from 12 p.m. to 6 p.m. For more information on Boardroom Salon for Men, visit boardroomsalon.com/rockville-montrose.