After winning Coca-Cola’s Open Happiness Tour, a creative video contest, 21 students from 12 historically Black colleges and universities (HBCUs) will travel to South Africa on June 25 to experience the World Cup games firsthand.
“The Open Happiness Tour allows Coca-Cola the opportunity to engage and inspire young African Americans while connecting them with their roots,” said Yolanda White, assistant vice president of African American Marketing, Coca-Cola North America, in a statement. “We hope experiencing the diverse culture and meeting people who will be in South Africa for the World Cup will inspire these students to view the world differently and make a commitment to creating a better place for everyone to live.”
The 21 winners will spend five days in South Africa learning about the culture and humanitarian needs. In addition, they will meet African-born actor Idris Elba, whose parents are from Sierra Leone and Ghana.
As part of its FIFA World Cup-inspired sponsorship program, Coca-Cola is inviting the global community to join the football (soccer)-themed Coca-Cola RAIN “Water for Schools” initiative. The program provides clean drinking water to schoolchildren in Africa and other parts of the world in need of safe drinking water.
For more information about the Coca-Cola water stewardship programs, including the RAIN program, please visit www.coca-colacompany.com/citizenship.