Techturized announced the launch of Myavana, the first online social hair and style network developed with the express goal of helping women achieve hair nirvana.

Founders Candace Mitchell, Chanel Martin, Jess Watson and Joy Buolamwini saw an opportunity to give women a platform to share hair care and hairstyle knowledge. The founders’ personal hair experiences (all are style conscious engineers) made them keenly aware of the challenges women, particularly African-American women, have finding hair care solutions when they travel or when they change hairstyles. “Many of us have dealt with the challenges of our daily hair maintenance since we were little girls as we mirrored our mothers tackling our complex curls and thick manes, Acting CEO Candace Mitchell told “Generation after generation, there hasn’t been a central resource established to simplify this process, whether it be finding a salon or stylist or receiving tips and suggestions unique to particular hair challenges. It’s time to change that and we aim to meet the hair care needs of women everywhere in an innovative way.”

Myavana encourages women to form communities based on hair texture, desired hairstyles or geography. Users can upload hairstyles, share beauty tips and styling techniques. Users can follow desired hairstyles by “Girlfriending” users who post images with that style. Each time a user accepts a Girlfriend request, the community can follow that user’s hair journey and learn her secrets to hair nirvana. Myavana supports its communities with tools that will best fit the users’ lifestyle and hair needs including access to the best bloggers, youtubers, shampoos, conditioners and stylists.

“We understand that in order to get that perfect style, you need the right products, Chief Beauty Officer Chanel Martin said. “Myavana is the place to get up to date styles and product information to ensure that every day is a good hair day!”

Myavana is currently available on the Apple App Store. By Spring 2014, Myavana will be available on Google Play. “This version is just the tip of the iceberg,” Jess Watson, chief technology officer, said. “As the Myavana community grows, users can expect to receive relevant hairstyle and hair product content delivered right to their phone from their favorite girlfriends and brands to achieve their best look.”