By Aria Brent
AFRO Staff Writer
abrent@afro.com
Djam All Naturals is a beauty and homegoods brand that offers a series of products that have been carefully curated with the highest quality of ingredients and materials. Every product has a story behind it and they all give you a look into the life, perspective and interests of Madhyatu Taylor, the founder and CEO of Djam All Naturals. Taylor spoke with the AFRO leading up to their Black Business Matters Expo and explained the inspiration behind her brand, how entrepreneurship has helped create wealth for her community and the new products that customers can anticipate.
“Djam is a lovely combination of my experiences and my passions and interests. It is a combination of my love of high quality products, natural products, world cultures, beautiful people and beautiful things,” Taylor explained. “There’s a story behind each of the Djam offerings. They’re either products that I’ve created and have been using for a while and I’m now sharing them with others, or they’re things that I’ve found through my travels and networking.”
Djam is a natural luxury brand that prides itself on how meticulous they are in their curation process. Taylor says only the highest quality of ingredients are used with hopes of evoking a feeling of pleasure that is exclusive to Djam All Naturals. And although there are many companies with similar offerings to the small, minority-owned business,Taylor explained that she is sure of Djam’s unique selling factor and appeal.
“Djam is a complement, it’s not a competition,” she stated.
When you have a variety of products that are in high demand and a natural hair oil that sells out before it’s even restocked, you move with a special kind of confidence. But the success didn’t happen overnight. How the company’s natural hair and scalp oil came to be was explained to the AFRO.
“I knew exactly what I wanted and I kept trying until I got it right,” said Taylor. “This took me five years to develop.”
Having found success with all the products offered, Taylor is eager to drop the next product: herbal teas. With two signature flavors lined up for release soon.
As business booms and the lineup of products continues to expand, Taylor’s motivation for continuing this business endeavor does as well. The detail-oriented business woman noted that the determination to use her talents to spread love and joy to others has been one of her greatest reasons for further pursuing Djam All Naturals.
“There are several why’s one is the determination to use my talents and my gifts to share peace, love and joy with others. This is my passion. This is what I feel like my purpose is,” said Taylor.
She went on to further explain that her greatest challenge as a business owner has been having the confidence to continue. However, as she is learning how to stay confident in her brand, she encourages all entrepreneurs to put themselves out there and take advantage of all opportunities presented to them.
“My greatest challenge is having the self confidence to just keep it moving. I think lots of people have encouraged me, but whenever you venture into the unknown, or you put yourself out there, it’s an uncomfortable space–but if nothing is ventured, nothing is gained,” stated Taylor.
“Don’t be afraid to put yourself out there and when opportunities present themselves, take advantage of them,” she said. “There will be lots of people who come along the way either to encourage or to discourage. Learn to let the negative be filtered out and let the positive enrich you and encourage you.”