Golden Globe Award-winning actress Angela Basset. (Jordan Strauss/Invision/AP)
Film and TV powerhouse Angela Basset has launched a new skin care line aimed at women of darker skin tones.
The Golden Globe Award-winning actress has teamed up with German skin-care specialist Dr. Barbra Sturm to produce “Darker Skin Tones,” a line of skin regiments specifically targeted towards women of color. The products are set to be released worldwide this month exclusively at Harrods’ stores and website.
“I want to bring more awareness to skin care and want for people to see what is good for it and ingredients that are helpful, not invasive or irritating,” Bassett told Women’s Wear Daily. “I like them to be pleased when they look in the mirror, to feel good about themselves and the condition of their complexion.”
The product line is the result of two years of research which began when Bassett, who said she has struggled with skin-care issues, noticed that Sturm’s products did not address skin issues faced by darker toned women, such as inflammation and hyperpigmentation.
“It is, to me, the key factor to causing any skin problems or any problems in our body, but also it is mainly responsible for aging,” Sturm said, according to Women’s Wear Daily. “So I was always very interested in anti-inflammation. Since African-American, or skin of color, problems mainly inflammation that is why I especially took care in this range. It has real ingredients, which are scientifically shown to address inflammation.”
The products include natural ingredients such as purslane and skullcap that protect DNA cells from age-related dysfunction. They will feature five items including a foam cleanser, an enzyme cleanser, a face cream, a rich face cream, and a hyaluronic serum. Prices for the products range from $58 to $335.
Bassett and Sturm said they have future plans to develop a line for teens.
“I think the problem starts with the teenage years,” Sturm said. “We have to find something just a little more affordable and start at an early age and give them something that they don’t even have to deal with the symptoms in later age.”