Bethune-Cookman University (B-CU), a historically Black institution in Daytona Beach, Fla., recently launched a student-run record label and has already signed two artists to its roster.

HBCU Records was formed in 2015 by The Mike Curb Music Business, Entertainment & Sports Institute at Bethune-Cookman. The label provides students with “real world experience in real time” in all aspects of the business such as A&R (talent scouting and the development of artists and songwriters), marketing and promotion, social media management, record production and distribution, according to the website.

The label recently premiered the music and videos of its first two artists, Bethune-Cookman students L. Paul Jackson Jr., a contemporary gospel singer, and hip-hop and EDM artist DJ Dglove.

Jackson, a native of Jacksonville, Fla., and a featured vocalist with B-CU’s Concert Chorale, debuted his first single, “Champion,” which chronicles the struggles he experienced in his youth and his ability to overcome.

“I love all types of music but my soul feels complete when I’m singing gospel music,” he said in a statement. “I want to record songs that have an R&B feel and the lyrics give a strong message about faith, hope and the will to overcome any adversity.” 

DJ DGlove (formally, Daniel Glover), is an Army war veteran and a in-demand DJ in Florida, who has accompanied artists such as French Montana and Ariana Grande during performances in the Sunshine State. Glover said he inherited his love of the art form from his family.

“I used to go with my grandfather and father to their gigs and loved to watch the way they had the crowd dancing to all types of music from every generation,” he recalled. “I’ve incorporated what I learned from them to form my own unique style.” 

DGlove’s first single for HBCU Records, “Good Time,” was recorded with Curb Records artist Larry Gordon (“Lil Larry”). 

The Music Business, Entertainment & Sports Institute was created by an endowment from Mike Curb, a legendary entertainment mogul whose independent record label launched many careers in the contemporary Christian and country genres, politician and NASCAR owner.