Bowie State University associate professor Tewodross Melchishua, a faculty member in the Department of Fine and Performing Arts, recently worked as lead producer on a video aimed at encouraging voting, particularly among young people as part of the “Respect My Vote” campaign through the Hip Hop Caucus organization. Targeting the hip-hop generation, the video is part of a series of public service announcements featuring hip-hop artists, musicians and other celebrities.

This video features rapper/musician, B.o.B.

Melchishua produced the video through his studio, Visual Jazz Media Group, in cooperation with Brandon Felton of The SolSource Group and the Hip Hop Caucus. Felton and representatives from the Hip Hop Caucus contacted him to request his services in producing the video. The video is available through the Hip Hop Caucus website, as well as through YouTube. “The video relates directly to the students (young people) by encouraging them to participate in the election process no matter what political affiliation, especially with the recent visit by President Barack Obama,” Melchishua said. “The goal is to have them become politically active and take care of their futures.” President Obama visited the campus of Bowie State University on Oct. 7 for a political rally.

The Hip Hop Caucus is a civil and human rights organization, which began in 2004, aiming to create a more just and sustainable world by engaging more people. The organization targets young people and people of color in civic and policy-making processes. “Professor Melchishua’s commitment and dedication is evident through his exceptional work with Bowie State University students,” chair of the Department of Fine and Performing Arts Dr. Clarence E. Knight Jr. said in a statement. “He is passionate about working with young people and is always seeking new ways to reach out to them. The Hip Hop Caucus video is just one of the many ways he reaches out to the community.”

Melchishua holds a bachelor’s degree in art/photographic media from Morgan State University and a master of fine arts in imaging and digital arts from the University of Maryland Baltimore County. He also coordinates the Visual Communication & Digital Media Arts (VCDMA) program and the VCDMA internship program. He has conducted workshops and participated in panels and lectures on animation and has received numerous awards and recognition for his work in video and animation such as The SONY Innovator’s Award in Animation; First Place for Animation from The Maafa Film and Video Festival; and The Paul Robeson Award in Film and Video.