By The Associated Press

At one time it was scents. Now it seems to be booze.

The number of celebrities who have branched out into endorsing — or even helping make — wine, whiskey, vodka and other spirits has exploded of late, from Nick Jonas’ tequila to Kate Hudson’s vodka to Dylan Sprouse’s mead.

This combination photo shows Drake performing as part of the Summer Sixteen Tour in New York on Aug. 5, 2016, left, and his Virginia Black Decadent American Whiskey. (AP Photo, left, and Virginia Black via AP)

Kate Hudson has a vodka, Darius Rucker has a whiskey, Ryan Reynolds has a gin and “Breaking Bad” co-stars Bryan Cranston and Aaron Paul have an artisanal mezcal. Even Brad Pitt and Angelina Jolie have kept their vineyard despite their divorce.

This combination photo shows singer Darius Rucker, left, and a bottle of his whiskey brand Backstage Southern Whiskey. (AP Photo, left, and Backstage Southern Whiskey via AP)

Musicians aren’t immune: Jay-Z is a partner with Bacardi on a cognac, Drake and Metallica have whiskeys, Snoop Dogg has a cachaca, and the duo behind Florida Georgie Line offer a smooth peach pecan whiskey.