Kraft Foods’ three-city HBCU Football Classic tour in support of its largest branded initiative ever to fight hunger in America, Huddle to Fight Hunger, made its final stop at the Howard University Homecoming game. Celebrity chefs Pat and Gina Neely are champions for the campaign and participated in the Homecoming pre-game and hosted a meet and greet during the tailgate event.
The campaign goal is to give 20 million meals to Feeding America, the nation’s leading hunger relief organization. Consumers can text HBCU and their zip code to 71717 resulting in Kraft Foods donating a meal to his or her local Feeding America food bank. Hunger remains a serious issue in the United States. In fact, 49.1 million Americans don’t always know where their next meal will come from.
The Text campaign ends Jan. 9, 2011. Visit www.HuddleToFightHunger.com to join the effort and learn about all the ways to get in the game to help Kraft Foods meet the donation goal. The campaign will culminate in San Francisco, with the first-ever Kraft Fight Hunger Bowl, featuring college football teams from the WAC and PAC-10.