By Tonae’ Lee
Special to the AFRO
I am excited to bring you your monthly dose of fashion content and information.
My style journey in 2008, when I curated my first blog highlighting thrifted finds and daily outfits. I loved blending vintage flare with a modern edge, and my passion for remixing and upcycling pieces has always been my focal point. “Thrifting” basically consists of shopping second hand pieces that come directly from donation bags to the store’s hangers. Places like Goodwill, Salvation Army and Value Village are a few spots that sell second hand items.
Founder of Style Fanatic brand, Tonae’ Lee. (Photo by Armenyl)
Other forms of sustainable shopping are consignment and vintage markets. Those pieces, typically marked at a higher price point than thrifted items, are usually rare or designed by a luxury brand. Upcycling and versatility are key when it comes to style. It’s not about what you wear, it’s how you wear it.
With the rise of social media and other internet technology, my blog transitioned from pictures of my outfits to styling commercial shoots with local boutiques and designers. Through building online campaigns and photoshoots, my love for editorial styling grew. An editorial stylist is someone who is responsible for sourcing garments and designs to produce a concept that executes the client’s vision for a publication or photoshoot engagement. Once I found my niche, Style Fanatic Stylings, a digital style house offering wardrobe services and creative direction, was born.
Versatility is one of the keys to owning your personal style. (Photo by Armenyl)
Aside from my personal brand, the opportunities have been endless. In addition to managing the Style Fanatic brand, I am a styling associate, blogger and content creator at the Dollhouse Boutique in Baltimore, Md. Creating fashion avenues through all aspects is the goal.
You are probably asking yourself, “Why Fashion?” The purpose of this column is to highlight and celebrate Black fashion and creative expression. Throughout our journey we will fuse fashion with other topics ranging from literature and art, to jobs and financial education. Fashion and style is not only about looking good, but feeling good. Make sure you’re tuned in for next month’s topic: the art of design on a dime.
Follow Tonae’ Lee, the beauty behind the brand, on Instagram @stylefanaticstylings, Facebook – www.facebook.com/misstonaelee and connect with her on LinkedIn at www.linkedin.com/company/style-fanatic-stylings