Jessica Kidd is the founder, creative director and master artist of House of Bombshell in Baltimore. (Photo by Shalia Watts)

By Michelle Richardson
Special to the AFRO

Hair. Skin. Nails. Oh my! 

There’s no better feeling than going to the salon and walking out with a fresh ‘do or a fresh mani/pedi and feeling like a million bucks. 

According to Business Insider, the beauty industry is a billion dollar conglomerate and some studies show that by 2026, the cosmetic industry will be worth $438.38 billion. 

Many Experts estimate that women in the U.S. spend $3,756 on beauty annually due to its constant evolution. 

Jessica Kidd, creative director, master artist, and founder of House of Bombshell in Baltimore knows all too well the in’s and out’s of the beauty industry and how to continually build her business, regardless of what is trending.

Kidd, a Baltimore native, began her journey in the hair industry when she was still in high school. After graduating with all of her requirements to become a cosmetologist, she earned her cosmetology license in 2004. Five years later, Kidd graduated from Morgan State University with a degree in Public Relations which she now uses to optimize her business. . 

“Ever since I was a little girl I was always intrigued by my aunts and my stepmom. Just the women that were around me that were into fashion and hair. They were seamstresses and hair dressers and I just loved the glamour of it all. I think that really attracted me to beauty and fashion,” said Kidd. 

Kidd, started the Bombshell brand in 2007, but things really kicked off with House of Bombshell in 2015, and by 2018, Kidd had opened her full service salon, The House of Bombshell Beauty Parlor with a team of skilled beauticians she calls “The Bomb Squad.” 

Recently, Kidd also became certified in Hair loss. 

The House of Bombshell is not your typical salon experience. The parlor offers various services from hairstyling, waxing, eyelash and eyebrow maintenance and has an on-site esthetician complete with its own line of hair care that includes holding spray, shine spray and their coveted edge control. 

Kidd also created her own line of hair elixirs and in salon herbal treatments to help clients suffering from dry, damaged, and thinning hair. Her newest product is the Rose Glow hair rinse which is an Apple Cider Vinegar infused with Rose and Coconut that gets all of the built up “gunk” out. 

In 2020, Kidd launched the online social movement, #BlackColoristMatter. 

“I noticed that on popular pages that reposted work of hairstylist, colorist and cut artist, there weren’t a lot of diversity and inclusion across their platforms and it really bothered me. So one day, I decided I wasn’t begging anymore and I didn’t want my peers and colleagues to have to beg anymore so I started something where we can be celebrated but somewhere that was made for us and by us,” explained Kidd. 

The House of Bombshell brand doesn’t stop at just hair care products and social media hashtags. Customers can show their support for the beauty parlor outside of beauty appointments with House of Bombshell apparel like shirts, hats, hoodies and bags. 

“I want House of Bombshell to be a lifestyle brand. No matter if you come to the beauty salon to get your hair done or not, I always want women to feel like a bombshell. It also started as a way that our clients could rep where they come to get beautiful, and it’s been really cool to see women who don’t even get serviced at House of Bombshell rock the brand.” 

Kidd says her main goal was to bring together black women and make them feel beautiful. 

“When I opened House of Bombshell, I was really adamant about creating a culture where Black women could come and be comfortable because I had heard too often of Black women specifically having to go to a Caucasian salon to get the service and professionalism they wanted. I wanted to be the salon where they didn’t have to do that. I wanted to change the perception of the back salon experience from the stylist point of view and the customers.” 

The House of Bombshell is located at 3601 Clarks Lane, Baltimore, Md.

For more info about the salon, visit them online at www.thehouseofbombshell.com or on Instagram @HouseofBombshell.