Images of Benson Watches new limited Phoenix collection. (Courtesy photo)
Benson Watches, a D.C. Black-owned luxury watch company, released its limited edition watch collection, just in time for Father’s Day. “The Phoenix” watch collection is available exclusively on PurchaseBlack.com, a domain for high caliber Black owned products. It was released June 8, featuring a limited 100 watch stock of each watch style: sapphire blue crystal and pearl white glass.
“On PurchaseBlack.com, we only feature high quality, luxury items and that’s what Benson Watches are,” Brian Williams, founder of PurchaseBlack.com told the AFRO. “These watches are so popular and sell out all the time; I have no doubt that these exclusive watches will do the same.”
The luxury watches are a sequel to the company’s very popular “Cardinal I” watches, which retail for $299. The watches are fully equipped with three interchangeable leather straps to wear during any occasion and includes the Benson Watches signature engraving “Time should be spent doing what you love.”
A June 10 Instagram post from Monica Mauro, designer of Druzy Jewlery, a collection of jewelry made from Agate stones, said the watch collection is “majestic.”
Benson Watches was founded in 2014, by Marcel Benson, who said he noticed a decline in Black-owned products on his website, bensonwatch.com. According to the website, Benson attended Morehouse College where he collected more than 100 different style of watches and asked himself, “Why can’t I make my own watches?” before launching his own company.
Since 2015, PurchaseBlack.com, has been working with “Benson Watches” to sell and create watches. “Black people have over a trillion dollars in buying power, but often Black people don’t experience the benefit, so here at PurchaseBlack.com, we make sure consumers know how to buy Black the right way and experience high quality items, community support, and excellent customer service which is what Benson Watches also offers,” Williams said.