BET founder Bob Johnson and entertainment executive Tracey Edmonds have teamed up to launch Alright TV, a faith-focused digital network that will launch on Easter Sunday, March 31.
Edmonds, president and CEO of the network, announced the channel’s slate of family-friendly and faith-inspired programming which was developed in collaboration with YouTube.
“Developing Alright TV has been an incredibly rewarding and exciting experience,” Edmonds said in a statement. “Working with our creative teams to produce a faith-friendly lineup series that will make you laugh, touch your heart, and inspire you to live a higher purpose, has been uplifting and I am thrilled for the channel’s debut. Faith is the foundation of who we are and the new channel allows viewers to connect to sermons and inspirational testimonies from anywhere in the country.”
Among the upcoming network premieres are:
“The Choir,” a comedic series about the personal, spiritual and often controversial dynamics of a revered church choir created by Issa Rae , the creative mind behind the ground-breaking Internet sensation Awkward Black Girl.
“Sports Dads,” an inspirational series in which NFL Hall of Famer Deion Sanders counsels families of sports-obsessed parents pushing their children too hard.
“Take Action,” produced by 1820 Productions, features Cheryl “Action” Jackson transforming the lives of families in need, blessing them with gifts that help with everyday family living.
“Walk This Way,” written by Vanessa Middleton, former co-executive producer of The Cosby Show, is a comedy sketch series in which parishioners seek advice from their pastor for some of the most unusual problems.
“Ms. Right” and “Mr. Right” are two webisode series that explore dating from both the male and female perspectives, featuring DeRay Davis of “21 Jump Street” and
“Jumping the Broom” and Kali Hawk of Couples Retreat and “New Girl.”
“I am very excited about the launch of Alright TV and the broad array of diversified producer-generated content that has been produced and made available through the channel,” Johnson said in a statement. “Tracey is an award-winning producer and I am confident that viewers will enjoy the new digital series that she and her team have developed featuring well known artists and personalities from the faith-based, reality, sports and entertainment industries.”
Edmonds , a 1987 graduate of Stanford University, is a respected studio executive, who produced films such as “Soul Food” and “Hav Plenty” through her Edmonds Entertainment Group. Edmonds was previously married to R&B singer-song writer and musician ‘Kenneth Brian “Baby Face” Edmonds with whom she has two sons. She has reportedly also been married to Eddie Murphy.
Edmonds is the president of Our Stories Film—another collaboration with Johnson—through which she produced movies such as “Jumping the Broom,” on which Bishop T.D. Jakes acted as executive producer.
Edmonds told The Christian Post that Alright TV was the answer to an unmet need among many consumers.
“Younger people need to be inspired on a daily basis and I want to meet that need,” she said. “Faith is the foundation of who we are. Seventy-six percent of Americans identify themselves as Christian. I felt there was a faith based audience that was underserved in the area of entertainment. I wanted to build a network with Christian values without trading high quality.”