The erotic novel “Fifty Shades of Grey” has heightened traffic to “sugar daddy” dating sites, according to Business Insider.

In “Fifty Shades,” Christian Grey, a billionaire, gives Anastasia Steel, a significantly younger woman, an enormous amount of cash and a new car after making her sign a non-disclosure agreement. website founder Brandon Wade is certain there’s a link between the popularity of the book that was published in 2011 and new signups to his site, which has been around since 2005.

Business Insider reported that’s approach is similar to the financial arrangements described in the book: Young women link up with wealthy men who agree to pay for their lifestyles, a phenomenon that—fueled by Web connections—has gained momentum recently.

Wade told Business Insider that more than 12 percent of the nearly 42,000 SeekingArrangement hopefuls who have joined since January attributed “Fifty Shades” as a signup influence.

Overall, he said, in the 1.6 million profiles on his site “Fifty Shades” is mentioned 28,382 times. There are 51,484 mentions of Grey and Steel, the book’s two main characters, in SeekingArrangement by members, he said.

Additionally, Wade said, there are 186,000 female members seeking Grey/Steel-like arrangements.

“I think that when you are reading the book, there are many aspects we find similar to what people on our sites are looking for,” said Wade. He believes members want to recreate the relationship from the book, according to Insider.

Jessika Morgan

AFRO Staff Writer