Giant Food of Landover, Md., announced April 15 the sixth annual Triple Winner game, with all proceeds benefitting the Johns Hopkins Kimmel Cancer Center and Baltimore-based nonprofit organization Children’s Cancer Foundation. Giant has committed to raise $1.5 million this spring for pediatric cancer research. According to Giant, Triple Winner is one of the most successful cause-marketing programs in the country.
“The overwhelming support from our customers and associates in the fight against childhood cancer through Triple Winner is truly amazing,” said Robin Michel, president of Giant Food of Landover, Md., in a statement. “Giant is a neighborhood grocery store and I’m so pleased that our neighborhoods and communities are coming together to make a difference for children in Washington, D.C., Maryland, Virginia, and Delaware.”
Triple Winner is a scratch card game, and every ticket has the chance to win a free product, gift card, or cash prize up to $10,000. For every $1 donation at their neighborhood Giant, customers receive a Triple Winner game ticket. The program runs from April 16 through July 15, or until all tickets have been sold.
This year, four local children who are patients at The Kimmel Cancer Center will serve as the brave faces of the Triple Winner program:
Brianna, 7, suffers from acute myeloid leukemia (AML), but hopes to become a doctor and teacher so she can help sick children. She lives in Aberdeen, Md.
Seyd, an 11-year-old sixth-grader from Hagerstown, Md. suffers from aplastic anemia, and wants to become a neurosurgeon.
Daniel, 12, a sixth-grader from Damascus, Md., suffers from AML, but is preparing for his second performance in the school play and serves as an ambassador for fifth-graders entering middle school.
Morgan Mariah, 18, is a high school senior from Columbia, Md. She suffers from Hodgkin’s lymphoma, but is a year-round athlete and musician and hopes to become a pediatrician and fashion designer.