By AFRO Staff
The award-winning Hotel Revival, a Joie de Vivre hotel located in the heart of Baltimore’s historic Mount Vernon neighborhood, recently welcomed Jason Bass as its first director of culture and impact. Bass joins the team in this full-time capacity after having served in a consultant role helping produce events and social impact initiatives since November 2019.
“Inclusivity and community are two leading values that have been and are engrained in who we are as a brand and what we are continually striving to accomplish,” said Donte Johnson, general manager of Hotel Revival. “Jason has spearheaded a number of successful, inclusive, community-focused efforts at the hotel, including our weekly lunch and produce distributions that we started at the beginning of the pandemic, as well as several in-person and virtual events and conversations surrounding timely topics. His creativity, connections and character are an asset to Baltimore, and we feel fortunate to have him as part of our family.”
As the director of culture and impact, Bass will be responsible for building brand loyalty through community engagement initiatives centered around guests, neighbors and partners along with curating cultural events at the hotel. He will coordinate various opportunities for employees to volunteer and get involved with the surrounding community.
“I look forward to increasing the hotel’s presence while also engaging with the community through new initiatives, programs and events,” said Bass.
A recent honoree of the Baltimore Business Journal’s Diversity Awards, and the Baltimore Times’s Positive People Awards, Bass gained attention in the Baltimore area for his commitment and dedication to the city. Prior to this role, Bass co-founded “The Night Brunch,” a group that coordinates monthly gatherings for the community at different restaurants in the city, and former CEO of the Baltimore-based Treason Toting Company. Bass’s work and mission is centered around Baltimore and its residents.
At his most recent venture, Bass assisted the hotel with its weekly collection and distribution efforts throughout the COVID-19 pandemic by developing month-long programming at the hotel during Black History Month, as well as virtual events and conversations surrounding mental health, Juneteenth and International Yoga Day among other topics.
Bass graduated with a Bachelor of Science in business management from the University of Phoenix and a Master of Business Administration in marketing from the University of Baltimore. He is a proud father and resident of Baltimore.
For more information and to stay updated on the hotels programming and events, visit @revivalbaltimore on Facebook and Instagram or visit them online at www.jdvhotels.com/revival.