Film Life Inc. has named England-born actor Idris Elba ambassador of the 14th Annual American Black Film Festival (ABFF), according to a press release sent to the AFRO. The festival will be held June 23-26 in Miami, Fla.
The ABFF is an international gathering of Black cinema stars and creative minds.
As the event’s ambassador, Elba is charged with broadening public awareness of the festival and fostering collaboration between the independent and mainstream film industries.
“It is my honor to serve ABFF in this capacity,” said Elba in a statement. “It was this very platform that allowed me to be cast in the starring role of Reverend Charles Fran in the drama film, The Gospel, which is an independent film. Jeff Friday’s vision and passion, allows actors such as myself to emerge and become successful in this business.”
Elba has appeared in films like Tyler Perry’s Daddy’s Little Girls and American Gangster. He is also popular for his role in the HBO series “The Wire.”
ABFF founder and CEO Jeff Friday praised the star’s accomplishments.
“I am honored to have Elba as ambassador of this year’s festival. He is a gifted performer, and has been a loyal supporter of ABFF,” said Friday.“ His passion for film making and his appreciation of the many creative talents around us represents the very essence of our festival.”