Fans around the world are scrambling to buy their own “Life of Pablo” attire this weekend, made available by rapper-turned-fashion mogul, Kanye West.

In this Sunday, Aug. 30, 2015, file photo, Kanye West accepts the video vanguard award at the MTV Video Music Awards at the Microsoft Theater in Los Angeles. West announced on Twitter Aug. 17, 2016, that he will open 21 temporary “Pablo” stores worldwide on the weekend of Aug. 20. (Photo by Matt Sayles/Invision/AP, File)

The announcement came late Wednesday from West himself, who tweeted there would be “21 Pablo stores worldwide this weekend.”

A total of 14 North American cities made the list, including one in Toronto and 13 in the U.S., among them Atlanta, Boston and Dallas, to New York, Las Vegas, and Los Angeles.

Shoppers check out at Kanye West’s “Pablo” pop-up shop on Friday, Aug. 19, 2016, in Los Angeles. The rapper-turned-fashion mogul announced plans to open 21 stores worldwide just for this weekend to sell clothing based on his latest album, “The Life of Pablo.” (Photo by Chris Pizzello/Invision/AP)

Enthusiasts clamoring to buy Life of Pablo garments will have until Sunday to buy an array of products just in time for The Saint Pablo Tour that kicks off Aug. 25 in Indianapolis.

Pop-up shops seem to be the latest trend for performers looking to promote new albums, sell tour tickets, and pull fans into another facet of the artist’s brand. Earlier this month Canadian rapper Drake held a “Summer Sixteen” pop-up shop in New York City to sell merchandise related to his “Summer Sixteen” tour, currently rounding North America.

Clothing available for purchase is displayed at Kanye West’s “Pablo” pop-up shop in Lower Manhattan on Friday, Aug. 19, 2016, in New York. The rapper-turned-fashion mogul announced plans to open 21 stores worldwide just for this weekend to sell clothing based on his latest album, “The Life of Pablo.” (Photo by Evan Agostini/Invision/AP)

The fashion industry is nothing new to West, however, as past partnerships with international fashion industry giants led to his first pop-up shop for a tour back in 2013, according to Vogue. Collaboration with designers such as Wes Lang and Olivier Rousteing, creative director for Paris’ high end Balmain boutiques and stores, have helped West produce his fashion ideas—which are sometimes met with criticism.

In response to the Adidas Yeezy Linereleased last year, rapper Ice-T tweeted that “Kanye’s fashion show stuff looks like future slave gear.” He wasn’t alone in his opinion of the baggy earth-toned styles and neutral pieces that seemed more like the perfect seamless undergarments.

Clothing available for purchase is displayed at Kanye West’s “Pablo” pop-up shop in Lower Manhattan on Friday, Aug. 19, 2016, in New York. The rapper-turned-fashion mogul announced plans to open 21 stores worldwide just for this weekend to sell clothing based on his latest album, “The Life of Pablo.” (Photo by Evan Agostini/Invision/AP)

Still, “Yeezy” was undeterred. His Life of Pablo line of clothing appeared in February.

“So many people didn’t make it and gave everything they had for me to stand on their shoulders and break through fashion,” West tweeted in February. “Fashion ain’t no joke for me…It’s a way of life…creative expression and industry.”

Craig Handy, of Los Angeles, second left, reads a book as he waits in a long line for entry to Kanye West’s “Pablo” pop-up shop on Friday, Aug. 19, 2016, in Los Angeles. The rapper-turned-fashion mogul announced plans to open 21 stores worldwide just for this weekend to sell clothing based on his latest album, “The Life of Pablo.” (Photo by Chris Pizzello/Invision/AP)

West collaborated with West Coast-based designer Cali Thornhill DeWitt to create the line, according to Vogue. Different merchandise will be sold in different cities. Video from the New York point of distribution, The Supermarket, showed lines wrapped around the block on Friday.

For Baltimoreans wishing to get a taste of Kanye’s clothing, the nearest pop-up shop is located in Pennsylvania’s popular King of Prussia Mall.

Alexis Taylor

AFRO Staff Writer