This will be the year Lupita Nyong’o becomes forever associated with legendary style.
Lupita Nyong’o walks on stage at the “Black Panther” panel on day 3 of Comic-Con International on Saturday, July 23, 2016, in San Diego. (Photo by Chris Pizzello/Invision/AP)
The Academy award-winning actress was recently chosen as one of the first celebrity models used in an ad campaign entitled “Legendary Style” for the internationally known jewelry company Tiffany & Co., which usually uses still-life images against a classic “Tiffany Blue” background.
Nyong’o wrote on Twitter that it was, “Unforgettable to work with Grace Coddington on this new campaign,” which is part of a Fall 2016 collection. A total of four women were included in the series, which was directed by Coddington and photographed by David Sims.
“Echoing her strength and vibrancy, Nyong’o wears the Tiffany T Square bracelet—an expression of confidence,” the company wrote in a statement. “Women of substance, sophistication and style have worn Tiffany jewelry throughout the company’s 180-year history. The campaign imagery captures the way in which Tiffany designs transcend time, transforming the wearer and irrevocably changing the way they move through the world.”
The ad campaign will include print advertisements as well as videos, in which “each woman shares her interpretation of legendary style.” The hashtag “#LegendaryStyle” will be used on social media for the series, which includes the catchphrase, “Some Style is Legendary.”
“For generations, Tiffany has defined the true meaning of legendary style,” Caroline Naggiar, chief brand officer for Tiffany & Co., said in a statement. “For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections.”
Nyong’o has been garnering attention for her effortless style since 2013, when the Yale School of Drama grad garnered critical acclaim for her role in Steve McQueen’s “12 Years A Slave.”
Since then, she has turned red carpets and sidewalks alike into the most fashionable of runways with threads from the likes of Christain Dior, Gucci, Givenchy, and Oscar de la Renta. Tiffany now joins the growing list of companies to use Nyong’o’s timeless beauty as the face they show to the world.
In 2014, Xavier Vey, president of Lancôme USA said in a statement that Nyong’o’s, “authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.”
Since her leap from the stage to the big screen, Nyong’o, 33, has also inked deals to represent high fashion designer Miuccia Prada’s Mui Mui line of women’s clothing. She has also worked in high-profile Hollywood roles in “Star Wars: The Force Awakens,” “The Jungle Book,” and, later this year, “Queen of Katwe.”