Rapper Nicki Minaj has inked a multimillion dollar deal with Pepsi, according to Forbes magazine.
Industry execs said the star will soon be the face of the company’s new “Pop” beverage. The specific details of the deal have not been disclosed, but the commitment is reportedly worth seven figures.
Derek Jackson, the agent who brokered the deal, told Forbes that a commercial featuring Minaj will probably be released in the next two months. Footage from the shoot has already leaked on YouTube.
The deal is part of a partnership between Pepsi and Young Money/Cash Money artists. Minaj’s mentor, Lil Wayne, debuted his “DEWEEZY” campaign with Pepsi’s Mountain Dew last week at the SXSW Festival in Austin, Texas. According to MTV News, Lil Wayne”s deal also includes an original film that will be funded by Pepsi.
In 2011, Minaj appeared on Forbes list of “Hip-Hop Cash Kings,” which profiled the rap industry’s top earners. Minaj landed the No. 15 spot on the list after pulling in $6.5 million, and was the first female to ever appear on the lineup.
Minaj’s highly-anticipated second album “Pink Friday: Roman Reloaded” will be released April 3.