Mitchel Brooks IV, co-founder of the Urbane Group, (Courtesy Photo)
While D.C. has its fair share of party promotion companies, the Urbane Lifestyle and Entertainment Group does more than promote. “We offer marketing services to a lot of corporate organizations and non-profit organizations,” Mitchel Brooks IV, told the AFRO.
So it’s not just about getting people into a club and packing them in like sardines, he continued, “We look to direct the event and advocate for our clients whether they’re more social or social justice .
“Organizations such as the National Bar Association, for example, have come to us to curate a event. They came to us for campaign marketing, collateral, graphic design, website creation and outreach.”
Not only does the Urbane Group focus on producing events for clients, but creating a memorable environment for guests. “Oftentimes, folks in Washington, D.C. – especially these highly educated, upwardly mobile professionals – go out to stand around. They get too concerned or caught up in who’s there and who will see them,” he said. “But I strongly believe you get a vibe and overall feeling when you walk into one of our projects compared to when you walk into any random happy hour or night life event on a Thursday night. We’ve had customers and brands that tell us they feel a difference. They’re able to let loose and have fun.”
Brooks co-founded the entertainment and marketing company while studying to receive his MBA at Florida A&M University. “I really wanted to create unique experiences that were missing from the marketplace in Tallahassee,” he said.
The company’s first event took place at FAMU’s homecoming in 2009. After graduation, he relocated to D.C. With a team of 26 people, the company expanded to Houston, Chicago, Charlotte, St. Louis, and Miami.
“Folks know that when we’re producing a project, it’s going to be as one of a kind and authentic as humanly possible, and I think that’s what folks have come to appreciate about our brand in D.C.”
For more information, visit urbaneworldwide.com.