By AFRO Staff

Over its decade-long partnership with the U.S. War Dogs Association, Pet Valu has supported the fearless, four-legged heroes through its annual “Patriotic Pets” fundraiser. This year’s fundraiser, which runs July 1-31, encourages Pet Valu customers to show their support for the nonprofit organization by purchasing a patriotic-themed or camouflage bandana, or donating any amount of their choosing, which is then displayed on paper paws in stores.

Proceeds from bandana sales and “paper paw” donations directly benefit the U.S. War Dogs Association, a nonprofit that honors wartime canines and educates the public about their service. Last year, loyal customers helped raise $424,140 for the organization. Over the last nine years, Pet Valu has raised nearly $3 million, and the company expects to surpass that milestone with this year’s effort. 

Over the last nine years, Pet Valu has raised nearly $3 million, and the company expects to surpass that milestone with this year’s effort. (Courtesy Photo)

Donations directly help cover the costs of transporting veteran war dogs back to the U.S. after their service, finding homes for retired K9s and memorializing fallen four-legged soldiers. Along with providing service dogs with state-of-the-art equipment to support them both overseas and back home, sending care packages to service dogs and their soldiers, facilitating a free prescription drug program for retired military K9s, TSA and Secret Service dogs, and providing funds for the Rainbow Bridge Assistance Program.

“It has been very rewarding to see the growth of this fundraiser, and as a result, the organization over the last 10 years,” said Ally Homa, Pet Valu’s senior marketing manager. “We hope to be able to continue to support this organization through the generous donations from our customers for many years to come.”

Pet Valu is dedicated to helping local pets in need by partnering with local shelters, rescues and charities through national donation drives and fundraising campaigns. The United States War Dogs Association supports military dog handlers that are committed to promoting the long history of military service dogs. 

For more information about War Dogs online at https://www.uswardogs.org.