BrandPG

Officials and residents of Prince George’s County, Md. gathered, Oct. 27, at The Capital Wheel at National Harbor for the unveiling of a campaign aimed at shaping the county’s future. 

Almost four years ago, County Executive Rushern L. Baker, III proclaimed the county as the economic engine of the Washington region.

“At the time that I said those words, no one knew we would be standing here today,” said Baker in his speech. “While we hold this branding campaign here at National Harbor, we could have held it in Suitland, Largo, Laurel, New Carrollton, Bowie or anywhere throughout PG County.”

One of the fastest growing counties in the country, Prince George’s County is home to 890,000 residents. It is the most affluent African-American majority county in America and the second largest jurisdiction by population in the state of Maryland.

While the county’s greatest incentive has long been its proximity to the nation’s capital, the launch of the new brand “Experience, Expand, Explore” suggests there is more to do beyond venturing into the District.

This first phase of the marketing and branding campaign is a $500,000 investment and partnership between the Prince George’s County Office of the County Executive, Prince George’s County Council, Prince George’s County Economic Development Corporation and Prince George’s County Conference & Visitors Bureau. The campaign’s goal is to attract and retain businesses, spur tourism and create awareness of the amenities, options, and opportunities that are located throughout the county.

“Whether you live, work or visit the county, one of the things that is a common thread is, everyone doesn’t know everything that’s going on here,” said Barry Hudson, communications manager for the County Executive’s office.

Prince George’s County’s 14,000 businesses include major attractions such as Six Flags America and Fedex Field; institutions of higher education such as the University of Maryland, College Park, University of Maryland University College, Prince George’s Community College and Bowie State University; retail options such as Tanger Outlets National Harbor, and it will soon be home to the MGM Destination Resort Casino at National Harbor to complement other top-rated hotels such as the Gaylord at National Harbor.

Each year, county businesses bring in over $2.25 billion from residents and tourists.

“We are far more than some of the things that you hear in the news and this effort is designed to make people more aware of how interesting PG County is,” said Gwen McCall, president of the Prince George’s County Economic Development Corporation.

The first leg of the campaign will incorporate sponsorships, ads, commercials and targeted social media blasts throughout the region. In coming months, a grassroots portion of the campaign will solicit and promote testimonials from residents and stakeholders to share their personal stories and their favorite places throughout the county.

“Every book has an introduction,” said Hudson. “This is only the beginning.”