Radio One syndicated shows and inspiration stations raised more than $1 million through the fifth annual Radio Cares for St. Jude Kids national event to help St. Jude Children’s Research Hospital provide the best care to the world’s sickest children at no cost to their families.
The all-day radio event on April 5 began at 6 a.m. with the Yolanda Adams Morning Show and ended at 11 p.m. with the CoCo Brother Live show and other syndicated inspiration shows and stations in 11 participating markets across the country, all asking listeners to donate to St. Jude.
The Radio Cares national event highlights St. Jude patient testimonials and exciting radio promotions. Since 2008, the Radio Cares for St. Jude Kids program has raised more than $14 million in cash and pledges through the support of nearly 60 Radio Cares partner stations, including Radio One affiliates, to help tens of thousands of children like eight-year-old Emmanuel, who was diagnosed with retinoblastoma, an aggressive eye tumor. Today, Emmanuel and children like him live happy, healthy lives because they are receiving the best medical care and their families will never have to pay St. Jude for anything. Emmanuel and his family shared their moving story live with listeners in Houston and reminded them of why their donations are important. It costs $1.7 million to operate the hospital each day and more than 75 percent of that funding is from the generosity of individual donors.
In Atlanta, syndicated radio host CoCo Brother generated a record-breaking $250,000 during his four-hour show.
“Our listeners continue to show their support for St. Jude in a big way, year after year,” said Yolanda Adams of the Yolanda Adams Morning Show. “They really demonstrate through the spirit of giving how their hearts are touched by these beautiful patients and their personal stories.”
This year’s event also welcomed the support of the National Pan-Hellenic Council (NPHC), composed of African-American international Greek letter sororities and fraternities, who launched a Call to Service for St. Jude campaign in March as a lead into the annual radio event. Members of the organizations also volunteered at Radio One stations to answer phones and take pledges during the national Radio Cares for St. Jude Kids event.
“It is because of the support of organizations like Radio One, and the National Pan-Hellenic Council, and people like Yolanda Adams and CoCo Brother that St. Jude continues to treat the world’s sickest children with the best care, all while ensuring that no family ever pays St. Jude for anything,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “We appreciate their commitment to the St. Jude mission of finding cures and saving children as well as the generosity of all the listeners who have joined the fight against childhood cancer and other deadly diseases.”
Several celebrities around the country volunteered during the national radio event by answering phones and speaking with radio personalities about St. Jude. Participating celebrities included R&B singer/songwriter Musiq Soulchild, award-winning gospel music artist James Fortune and gospel music artist Dorothy Norwood.
At the conclusion of the morning shows, the 11 participating affiliate markets continued the radio event into the evening through the commitment of local on-air personalities. Participating stations were located in Houston, Texas; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Cleveland and Cincinnati, Ohio; Richmond, Va.; Detroit, Mich.; Philadelphia, Pa.; Indianapolis, Ind. and Washington, D.C. Donations can still be made towards the Radio Cares for St. Jude Kids event by calling 1-800-411-9898.
When St. Jude opened its doors 50 years ago, it was the first fully integrated children’s hospital in the South. African-American and white patients were treated in the same rooms; they dined together; and bathroom facilities were integrated. St. Jude was the first to develop a cure for sickle cell disease with a bone marrow transplant and has one of the largest pediatric sickle cell programs in the country, treating about 800 children a year. In addition, St. Jude shares these discoveries with doctors everywhere.