On March 20, Rita’s Italian Ice will say goodbye to winter weather with their annual First Day of Spring Giveaway, offering visitors free cups of their famous Italian Ice.
This year, over 45 participating Rita’s locations in the Baltimore area will serve attendees one free regular size cup of their Italian Ice in the flavor of their choice. Visitors will also get a chance to purchase the company’s other famed treats including their signature layered Gelati, Old Fashioned Frozen Custard and Misto creations.
Now approaching its 19th year, Rita’s annual spring giveaway has exploded in popularity throughout many states across the U.S. In previous years, the company reported serving enough Italian Ice to fill over 13 tanker trucks. Rita’s expects this year’s event to be bigger than ever, estimating to give away over 1 million cups nationwide.
“For 19 years we’ve planned this annual, free event as a way to generate excitement for the season and to say ‘thank you’ to our loyal Rita’s Italian Ice lovers and the communities that support us year in and year out,” Jim Rudolph, Rita’s chairman of the board and chief executive officer said in a statement.
The First Day of Spring Giveaway will take place on March 20 from 12 p.m. to 9 p.m. at more than 550 Rita’s Italian Ice locations across the country. For more information and to find participating locations, visit www.ritasice.com.