By The Associated Press
Wheaties announced today that Serena Williams, one of the world’s top and most decorated tennis players, will be the next athlete to adorn the cover of Wheaties iconic orange box.
Serena Williams, one of the world’s top and most decorated tennis players, will be the next athlete to adorn the cover of Wheaties iconic orange box.
“Serena exemplifies all of the personal attributes that Wheaties looks for when choosing who its next champion will be,” said Tiffani Daniels, marketing manager for Wheaties. “On the court she has been named the women’s most valuable player seven times, while off the court she uses her voice to inspire and spark change to make the world a better place.”
Williams has established herself as one of the greatest tennis players of all time. She has earned 23 grand slam singles titles and 14 grand slam doubles titles. Along with her many professional career accomplishments, Williams also represented the United States in Sydney, Beijing, London and Rio and earned four gold medals in both singles and doubles.
“I am so excited to be on the cover of the next Wheaties box,” Williams said. “I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes. I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big.”
Outside of tennis, Williams is a tireless advocate for equality. She fearlessly fights for the causes she believes in, with a focus on gender and racial equality. Growing up in one of America’s toughest neighborhoods, Williams learned steadfast resilience and she is working to instill confidence in others. Whether in her tennis career, through her clothing company, as a philanthropist or as a mother, she is focused on helping women to establish their own inherent greatness.
Williams limited-edition Wheaties Box will be widely available nationally in the next several weeks.