Continuing a marketing strategy it began earlier this year, Showtime is offering the premiere episode of the Don Cheadle dark comedy series “House of Lies” for free online.

The series based on a book by author Martin Kihn, features Cheadle as part of a group of ruthless management consultants willing to go to extremes to get business deals done. It is set to premiere on Showtime on Jan. 8.

According to, the first episode is available to watch on Showtime’s website, its YouTube channel, and On Demand through cable and satellite providers.

The release of the “House of Lies” episode follows Showtime’s early premiere of its Golden Globe-nominated drama series “Homeland.”