LOS ANGELES, CA (December 23, 2021) – Former UCLA football athlete Cordell Broadus is championing his own lane of innovation in the cryptocurrency and non-fungible token (NFT) industries. The new play-2-earn (P2E) gaming app Doge Dash tapped Cordell Broadus as its’ first-ever creative director to oversee its brand and artistic framework.
Following his withdrawal from a promising career in sports, Cordell Broadus has become an avid and influential leader in the rapidly growing billion-dollar digital industry. The 24-year-old serial entrepreneur is the inspiration behind his father, Snoop Dogg’s prolific rise and participation in the NFT and crypto movement. A proud holder of 1 Bored Ape and 2 Mutant Apes, Cordell Broadus is an artist in his own right, having released a series of sold-out NFT projects. His innate expertise has positioned him as a consultant for many top sports, entertainment, and fashion professionals like Tommy Hilfiger, Jeff Bezos, and virtual platforms like The Sandbox.
Founded by Grammy-nominated producer and director Paul Caslin, Doge Dash is a Super Mario-inspired play-2-earn game where players collect coins that can easily be transferred directly to their crypto wallets.
Paul Caslin states, “I know talent when I see it, and Cordell ticks all the boxes, young, dynamic, creative, and above all else talented. I do not doubt that Cordell will help shape the future of NFTs and Crypto Gaming culture. We are delighted to welcome him to the Doge Dash family.”
Paul Caslin and Cordell Broadus plan to revolutionize and widen the crypto market for young enthusiasts. The duo will focus heavily on introducing cryptocurrency, creating an education ecosystem, and building generational wealth for the inner-city youth. With Doge Dash being the first crypto gaming app, Cordell Broadus will be tasked with making the Doge Dash brand a household name through a series of NFTs, TV shows, merchandise, and gaming projects.
In celebration of its official launch, Doge Dash is hosting the Broadus family at the Crypto.com Arena on Christmas Day at the LA Lakers vs. Brooklyn Nets game. Cordell, a father of three, will gather his children, nephews, and nieces together to engage in a fun experience with the Doge Dash gaming platform.
For more information visit www.DogeDash.com.