Along with several other non-profit organizations helping to increase and provide guidance for financial empowerment for underserved communities and millennials, Sun Trust Bank has entered the pool with its onUp tour.
SunTrust’s onUp tour is a national effort to inspire people to take steps to improve their financial health, provide education on making deposits, establishing credit, opening trusts, investments, and other services to assist patrons financially at Suntrust institutions.
“If we are to stabilize an individual, then they are able to stabilize a household and then stabilize a community,” Murielle Garr, senior vice president and regional community development manager at SunTrust, told the AFRO. The onUp Tour is held in 45 different cities.
Suntrust is equally focused in low resource communities. They have a branch located in Anacostia and offer a 12-week entrepreneurial workshop that is free. The bank also has a partnership with Back on My Feet, a nonprofit organization that combats homelessness through community support, essential employment and housing resources.
The “onUp tour is the next step,” Garr said. “ next phase when we rolled out the movement, getting people set to manage their money.”
The bank has partnerships with colleges and universities and is using students to be a voice to help other students learn about how to manage their money. Through Facebook and Twitter, the bank sends out short messages about financial education geared towards millenials.
The bank has also partnered with Operation Hope, the leading global provider of financial dignity education and economic empowerment programs for youth, individuals, and families, according to the organization’s website. “We want to make sure that we are delivering economic empowerment, access to capital, and financial literacy to underserved communities,” Joseph Brooks, regional vice president of Operation HOPE, told the AFRO.
The Suntrust tour visited the area at Army Base, Fort Belvoir in Virginia on July 25. Belvoir was the only military base on the tour schedule in 2017. According to a press release, the onUp movement has enabled more than 20,000 people to feel in control of their finances upon completion.
As of Aug. 28, more than 2 million people throughout the country participated in the effort, according to the onUp website. “It is important to the military . . . the commitment that they have to make sure American consumers are aware of the free financial services that we provide,” Jena Roscoe, senior vice president of Operation Hope, told the AFRO. Representatives from Operation Hope and Suntrust said they want to do more financial counseling on military bases. The next stop on the tour will be in Richmond, Va. on Sept. 8 and 9.