Nearly a year after Pastor Jamal Bryant’s Lenten fast against Target evolved into a nationwide boycott, the retailer is still feeling the financial fallout. Experts say the losses reflect years of weakening performance and a deeper erosion of consumer trust following Target’s rollback of its equity, diversity and inclusion commitments.
Tag: Brian Cornell
Cracker Barrel bends to White backlash as Target ignores Black demands
The Rev. Dr. Jamal Bryant is known for highlighting racial equity issues in corporate America. Now, he’s speaking out about how quickly Cracker Barrel reversed its logo change for White customers, compared to Target’s refusal to reinstate DEI initiatives despite months of sustained pressure from the Black community. He continues to lead a nationwide boycott and calls for accountability from the retailer.
Target CEO to step down amid company struggles
Boycott leader doubts leadership change will address DEI concerns By Anne D’InnocenzioAP Business Writer NEW YORK (AP) — Target named an insider as its next chief executive officer Aug. 20, a decision that comes as the discount retailer tries to reverse a persistent sales malaise and to revive its reputation as the place to go […]
Target under fire after private diversity meeting with Black Caucus goes public
Target is facing growing backlash and declining sales as a national boycott continues, intensified by a private meeting with the Congressional Black Caucus going public. The CBC and Black leaders condemned Target’s rollback of diversity efforts, while the company’s CEO downplayed the boycott’s impact amid sharp drops in revenue and market value.
Target national selective buying campaign continues
The National Newspaper Publishers Association (NNPA) has intensified its national selective buying campaign against Target Corp., citing the company’s failure to uphold its commitments to equal opportunity initiatives, and its ongoing neglect of Black-owned media. The NNPA calls for widespread support in demanding corporate accountability, economic justice and meaningful investment in Black communities.
Sharpton presses Target and PepsiCo over equity retreats as NAN mulls boycotts
Rev. Al Sharpton and the National Action Network (NAN) are weighing further action against corporations like Target and PepsiCo for scaling back their equal opportunity and inclusion efforts, following high-level meetings with company executives. Sharpton plans to consult with NAN’s board and civil rights allies before deciding whether to support boycotts or “buycotts” in response to these corporate retreats.
Target hit with class action lawsuit over DEI policies and stock decline
Target Corp. is facing a class action lawsuit alleging that its DEI initiatives led to a 22% plunge in its shares and a $15.7 billion loss in market value, despite its defense of the programs.

