Nearly a year after Pastor Jamal Bryant’s Lenten fast against Target evolved into a nationwide boycott, the retailer is still feeling the financial fallout. Experts say the losses reflect years of weakening performance and a deeper erosion of consumer trust following Target’s rollback of its equity, diversity and inclusion commitments.
Tag: New Birth Missionary Baptist Church
Rev. Jamal Bryant: Target is canceled. Dollar General’s next
On the fifth anniversary of George Floyd’s murder, faith leaders held prayer vigils outside Target stores to protest the company’s retreat from its racial equity commitments, leading Rev. Jamal Bryant to announce a full cancellation of the retailer. Calling it the most successful Black boycott since Montgomery, Bryant said the movement has cost Target $1 billion in valuation and is now turning its focus to holding Dollar General accountable for failing Black communities.
As services shrink, churches step up
Black churches across the U.S. are stepping up to fill gaps left by government cutbacks. Across the country, clergy members and congregants are providing food, jobs and essential services to their communities.
Black Press and Black Church unify to put a bullseye on Target
The Rev. Dr. Benjamin F. Chavis Jr. is president and CEO of the National Newspaper Publishers Association and BlackPressUSA. This week, he discusses the shared efforts of the Black Press and Black Church to leverage the weight of Black economic power to demand respect and an equitable business relationship with Target and corporate America.
As services shrink, the Black Church steps up
By Rev. Dorothy S. Boulware Overview: Since its founding during the era of slavery, the Black church has made community service and social justice core parts of its mission. A survey of faith leaders found the Black church is far more likely to take on those roles at home than white churches, who are more […]
Rev. Jamal Bryant’s 5-5-5 plan mobilizes voter turnout amid Project 2025 threat
Dr. Jamal Harrison Bryant, senior pastor of New Birth Missionary Baptist Church in Stonecrest, GA, has launched Project 5-5-5, a voter mobilization effort, in response to Project 2025, to educate and mobilize the community to protect their democratic rights.
Pastor Jamal Bryant announces his engagement to Rev. Dr. Karri Turner
Rev. Jamal Bryant and Rev. Dr. Karri Turner have announced their engagement to be married after five years of being pastor at New Birth Missionary Baptist Church.

