Tiger Woods has hired Ari Fleischer, former press secretary for George W. Bush, to help organize his comeback.
According to the New York Post, Woods may return to golf at the Arnold Palmer Invitational in Orlando, Fla. on March 25.
“They were in his living room this week going over a strategy for how to handle Bay Hill in two weeks,” a source told the Post.
However, other media reports indicated that Woods would instead make his return to professional golf at the Masters in Augusta, Ga. in April. A source told ESPN.com on Friday that “no final decision has been made” on when Woods would return.
Keeping in mind that he will eventually have to answer the public’s questions—something he didn’t do in his media address in February—Woods sought help from Fleisher, who formed Ari Sports Communications in 2008.
Fleisher’s firm is a joint venture with IMG Sports & Entertainment and focuses on crisis response and control. IMG represents Woods.
After stepping down from his position as presidential press secretary in 2003, Fleisher adopted a career as a consultant, helping former slugger Mark McGwire with a scandal over alleged steroid use in 2005.
Fleisher’s list of clients also includes Major League Baseball and the NFL. He counseled the Packers in 2008 on how to cope with the fallout from their breakup with Brett Favre and advised college football’s Bowl Championship Series on how to restore its image.