Tonia Lee is a seasoned media executive who holds a multitude of extremely successful ventures in the industry. In her current role, the returned Baltimorean, has taken Baltimore’s TV25 by storm as its new general manager.
Lee decided to revamp the public television channel to focus on more than just the average government happenings by re-launching TV25 as CharmTV. As such, the station, which will officially be launched this summer, will seek to tell the true stories of Baltimore and showcase its essence for its viewers. As the visionary behind the station’s re-branding and overhaul of its content offerings, Lee has pulled in new talents including nationally-known producers in addition to new programming.
Lee has taken a new approach to public television by re-branding the TV station as a go-to destination for Baltimore citizens to gain access, as well as an inside look into city happenings and government resources in Baltimore.
“After arriving at TV25, I made it my mission to identify our core strengths and opportunities as a station, while looking carefully at where the station has been and where it should be going,” said Lee said. “With the new rebrand of the station and fresh content, we are poised for success. Our original productions will appeal to a wide range of viewers and will have the quality and caliber of big network shows that are featured on HGTV, the Travel Channel and Food Network.”
Among the new shows to be released are Tasty Travels, Born in Baltimore, My Town, and Out and About. Tasty Travels will focus on Baltimore’s growing food scene, while paying homage to its rich culinary heritage. Born in Baltimore will showcase CEOs and owners of small and large Baltimore-based businesses. Viewers will be invited to take a sneak peek into these companies to hear and see the unique and unusual things that make them successful. My Town will be a show that highlights communities, uncovering the true stories behind Baltimore’s historically-rich neighborhoods. Out and About will uncover every inch of Baltimore, serving-up the latest information about fun and interesting things to see and do in the city.
“We are shedding our old look and feel and taking Baltimore by storm with our new brand and shows,” continued Lee. “We are excited about launching this summer and believe that with this new image, vision, talent and leadership, CharmTV will be a sought-after channel that attracts many viewers and new partners who see the value in what we’re all about.”