Roshé Anthony, owner and director of the BEAT School of Makeup Artistry as well as founder of the Roshé Cosmetics line. (AFRO/Photo Roberto Alejandro)
Anyone looking to enter the field of makeup artistry, or simply on the market for some great cosmetics, may want to look up Roshé Anthony. Anthony is the owner and director of the BEAT, or Beauty Expert Artistry Team, School of Makeup Artistry, located in Baltimore’s Charles Village neighborhood for the last nine years.
Harnessing an extensive career in makeup artistry and sales, Anthony is helping to fill a vacancy left behind when the state ofMaryland stopped regulating makeup artists, and stopped issuing state certification licenses about seven years ago.
“That sort of upset a lot of people in the industry because it basically took away our credential,” said Anthony.
That credential was important because it indicated to clients or employers that a makeup artist was properly trained.
“At that time, we were administering licenses, but when they decided to stop regulating the makeup artistry, our certificate pretty much took the place of the license, and gained as much notoriety, or importance, or credibility as that license,” said Anthony.
BEAT offers a 40 hour program that ends in a makeup artistry certification. Because space at the school is limited, BEAT enrolls
classes of six students at a time.
“It’s a very intimate setting and within that setting they’re learning sanitation, they’re learning color theory, how to do basic facials so that they’re not just makeup artists, they also know how to consult the client as far as what they need to do to keep their skin healthy, and also to make proper recommendations for their skin,” Anthony said.
Students learn about the different tools and techniques for applying makeup as well. The school also partners with fashion shows
in the region so students can get some real world experience to put on their resumes as they head into the workforce.
Because of BEAT’s success in preparing its students for employment, the state recently approved the school as an official
occupational training provider under the federal Workforce Investment Act, making students who enroll eligible for assistance with the cost of the program, says Anthony. Interested applicants can get more information at their Local Workforce Investment Board One Stop Center, according to the Maryland Higher Education Commission website.
In addition to the school, Anthony has also developed her own line of cosmetics and skincare products, Roshé Cosmetics.
Anthony has been doing this for 12 years, and her line includes your standard items like shadows, lip glosses, and pencils.
“With our skincare line, it’s a botanical skincare line. It’s really the heart of my brand because skincare is so important. . . .And once you care for and help that client to be healthy in that way, then the makeup is more of an accessory as opposed to something that they need to cover up a problem that they may have,” said Anthony, whose products include cleansers, toners, moisturizers, special treatments for dead skin removal, masks, and scrubs.
The Roshé Cosmetics line also contains products for men and teenagers interested in improving their skincare.
Anyone interested in learning more about Roshé Cosmetics can do so at www.roshecosmetics.com, or by emailing Anthony at firstname.lastname@example.org.
Anyone interested in learning more about the BEAT School of Makeup Artistry can call (443) 837-5609, or visit www.beatmakeupschool.com.