In a unique collaboration, 30 youth-serving organizations and media partners launched a user-generated video contest on Aug. 25 as a part of Over the next few months, the website will serve as a platform that highlights volunteer opportunities and creative campaigns from young Americans and gives context on major issues.

The video contest launched asks participants to explain why they’re voting again in 2010 or why young Americans should cast their ballots another year. Once the videos are submitted on the contest platform, users will be able to vote for their favorite submissions in real time until mid-October, at which point a panel of celebrity judges will award the creator of the most compelling video with a $5,000 grand prize.

The contest kicked off with a video directed by Jason Pollock, director of the film The Youngest Candidate. Pollock recruited some of his favorite YouTube stars to participate in the video, including Tay Zonday, Brittani Taylor and Joey Anderton.

“This contest asks a generation wrongly labeled apathetic, to prove everyone wrong once again, and create great content to support getting involved in the political process,” said Pollock in a press release. “We’re issuing a challenge to them and we’re confident that they will not only respond by submitting videos for the contest, but also by going to the polls and voting again in 2010.”

The Vote Again 2010 site also highlights digital efforts to engage young voters including, an outlet that allows users to question select candidates directly, and Visible Vote, a platform where users vote for legislation and to compare their choices with their legislators’ decisions. The site will also highlight field initiatives leveraging Rock the Vote’s Live tool, an online space that allows young people to find and plan election events across the country.

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