The Marcus Graham Project’s iCR8 boot camp, a 10-week initiative providing exposure and training to aspiring advertising and marketing leaders, has teamed with AT&T for this year’s program.

The Marcus Graham Project is a Dallas-based national nonprofit comprised of diverse professionals who mentor the next generation of advertising, marketing and media executives. According to a press release issued by the program, only 16 percent of employees in the advertising industry were people of color.

This year’s boot camp program allowed participants to create a full-service agency called MetaTHINQ. The group will go on to establish a full-scale market research study and provide AT&T, Globe Aware, Passport and other clients marketing and advertising solutions.

Jennifer Jones, vice president of diverse markets, AT&T Mobility and Consumer markets, lauded the iCR8 boot camp’s thrust and effectiveness.

“We are proud to support The Marcus Graham Project and its mission,” said Jones. “By supporting unique programs like the 2010 iCR8 boot camp, we are continuing AT&T’s commitment to the diverse communities we service and attempting to make a real difference in terms of diversity within these professional fields. Additionally, the research findings from the project will be used to help us better target and meet the connectivity needs of these segments.”