I love this time of the year. Oh, yes – the holidays, too – but, I am referring to the release of the newest Nielsen Cross-Platform Report. The latest edition is called A New Connected Community, analyzing the constant shifting in how and where consumers watch our content. I love the idea that through the […]
Author Archives: Cheryl Pearson-McNeil
Posted inCommentary
Human Tragedy and Triumph = Ratings Magic
I am always fascinated by the impact of human emotions on our consumer behavior – whether those emotions are inspired by tragedy or triumph. Two television broadcasts made ratings history recently, one because of a tragedy and one because of a triumph: the 54th Annual Grammy Awards on CBS and the contest between the Los […]