LINCOLN UNIVERSITY, PA – Hollywood legend and philanthropist Dr. William “Bill” Cosby Jr. is encouraging corporations, foundations, churches, the general public as well as alumni, faculty and staff of The Lincoln University to support the university’s first-ever $10 million Students First Campaign.

Dr. Cosby serves as general chair of the endowment campaign, which supports both merit and need –based student scholarships and ends June 30. Over the past several months, the university has enlisted the support of alumni, faculty and staff as well as corporate, foundation and faith-based community leadership to also encourage support while numerous solicitations on Dr. Cosby’s behalf have been made to support the campaign.

“As you know, I have had a long relationship with Lincoln, and ask you to join me in ensuring its sustainability with your financial support in the University’s Students First Campaign for student scholarships,” said Dr. Cosby, who received an honorary doctorate of laws degree from Lincoln in 2011. “Support is needed to help Lincoln attract the best and brightest students as well as assist the more than 96 percent of Lincoln’s students who depend on financial assistance.”

“With other wealthier majority institutions having the funding to attract more and more of our students, only at Lincoln will students realize that regardless of being the first in their household or first in their class, here, they truly matter” he added.

Recently, alum Kevan Turman ’01, MSR ‘08, formerly assistant-to-the-president, was named new campaign manager. Turman, 35, formerly the director of development at Grambling University in Grambling, Louisiana before returning to Lincoln, he also held prior positions as director of Annual Fund at Wiley College in Marshall, Texas, associate director of Alumni Clubs and Young Alumni Programs at the University of Delaware and director of Alumni Relations at Lincoln.

“There is a short window of opportunity to close the gap on this campaign,” said Turman. “This is a huge undertaking for a school that has struggled with giving annually. However, the greatest part of this effort is the focus on providing our students with scholarships. This is our first-ever Endowment Campaign where the interest accrued from monies raised will benefit both students in need and students who achieve.”

Those who wish to make a contribution to the Students First Campaign should call: 484-365-7440. To view the Students First campaign video, visit: