The Centers for Disease Control and Prevention launched their social media initiative, “i know,” on March 4 at Clark Atlanta University, a new attempt to promote HIV prevention.

The “i know” campaign was created to provide young African-American adults with an open forum to discuss the deadly virus both on and offline. In addition to its official Web site at www.actagainstaids.org, the campaign will use text messaging and social networks Facebook and Twitter to open healthy discussions about HIV/AIDS that are designed to reach a wide group of participants.

“We’re trying to create a movement,” Kevin Fenton, director of the CDC’s national center for HIV/AIDS prevention, said in a press release.

Award-winning actor Jamie Foxx and entertainer Chris “Ludacris” Bridges are among the headliners to join the CDC’s promotion efforts. Foxx’s public service announcement was one of the series of events web-casted to historically Black colleges across the nation on the launch date.

The campaign is part of a five-year, $45 million effort to promote HIV/AIDS awareness and prevention that was announced last year at the White House.

The spread of HIV/AIDS has seen a rapid increase over the past few years in the U.S. The CDC points out that young Black gay and bisexual men now account for 55 percent of the infections among African-Americans between the ages of 13 to 29. According to www.actagainstaids.org, someone in the U.S. is infected with HIV every nine and a half minutes.

For more information on the “i know” campaign, visit www.twitter.com and www.facebook.com/iknow