By AFRO Staff

CurlyKids Mixed Texture Haircare, a prominent Black-owned family business, started with a small idea and grew into a multi-million dollar brand that is now available in 6,000 retail stores across the globe. This business believes that Black is beautiful and every curl texture should be celebrated. The brand aims to change the narrative of natural hair, especially how Black children view their own hair. 

The founders of the hair care brand understand that not all Black hair is the same, and that various textures require specific ingredients. That reality is displayed throughout the line of products sold worldwide in Bed Bath and Beyond, Kroger, Sally Beauty, Target, Walmart and independent beauty shops.

Family-operated business shifts gears from Black beauty to Black health in response to COVID-19 crisis.

The CurlyKids Mixed Texture Haircare brand philosophy, uplifts the greater African-American community through their support of organizations like the NAACP. After the COVID-19 pandemic struck the world, the company saw an opportunity to fill a growing need in the community, thus the brand launched “Simple Grace,” a line of antibacterial and disinfectant products. 

This hair care line has also changed the landscape of the Black haircare industry by introducing the first-ever hair show for children with curly hair. The “My Hair My Way” show was created to help African-American youth feel more confident about their natural hair, inspiring Black children to show off their bold, beautiful personalities and dynamic hair styles. 

The company’s ultimate goal is creating employment and leadership opportunities for Black youth to stand as a testament to the fact that anything is possible. For more information on CurlyKids Mixed Texture Haircare brand, visit