The impact of Deion “Coach Prime” Sanders in the midwest has left other coaches shaking in their sponsored sneakers. (AP Photo / David Zalubowski)

By Cliff Brunt,
The Associated Press

Floyd Keith has waited half a century for a Black coach with Deion Sanders’ swagger and success to shake up college football.

The fanfare and hoopla surrounding the Colorado program since Sanders’ arrival has been well documented, but Keith, who for more than a decade was executive director of the Black Coaches Association, hopes the spotlight leads to opportunities for more Black coaches.

Even with a loss at Oregon on Saturday that knocked the Buffaloes out of the AP Top 25, Sanders has the football world’s attention. The 75-year-old Keith believes that includes decision-makers who typically have shied away from hiring Black coaches.

“There was maybe this model that everybody (thought they) had to follow,” Keith said. “There was this blueprint of the way it’s done. Well, I think Deion shattered that.”

While there is optimism, there’s also a healthy dose of skepticism. Sanders is a unicorn in many ways, so it’s unclear if the whirlwind he has created will have coattails.

Keith never got the big break to become head coach at one of the major Division I programs, but he fought tirelessly for others. He was an assistant coach at Miami (Ohio) and Colorado in the 1970s before taking over as head coach at Howard, a historically Black university. He later was the head coach at Rhode Island, a Football Championship Subdivision program.

The battle he was fighting continues today.

There are just 14 Black head coaches roaming the sidelines at the 133 Football Bowl Subdivision programs while roughly half the players are Black. Just seven of the 69 Power Five head coaching jobs are held by Black men. Notre Dame’s Marcus Freeman and Penn State’s James Franklin are the only ones leading what would be considered traditional powerhouses.

Those jobs don’t come open very often and Sanders didn’t get one either.

He took over a Colorado program that won a single game last year and opened this season with victories over TCU, Nebraska and Colorado State, vaulting the Buffaloes into the national rankings while unapologetically being himself. 

“Coach Prime” is usually the loudest and boldest person in the room, displaying a bravado Keith considers necessary because Black coaching talent has been overlooked for decades.

Jacobs said losses like the one at Oregon will be rare for Sanders.

“This is probably the worst team Deion Sanders is going to have because by the time he corrects that offensive and defensive line and people are calling him, there’s going to be talent there,” he said. “The sky’s the limit for them. I wouldn’t be surprised to see them competing for a national championship next year.”

As Sanders succeeds, those who have fought similar battles applaud him. Washington Commanders offensive coordinator Eric Bieniemy, a star running back for Colorado’s 1990 national championship team and former Colorado offensive coordinator, loves what he’s seeing.

“As a Black man, obviously, I’m just proud of everything that he’s accomplished,” Bieniemy said. “It’s been fun watching him do his thing, his way, and not apologize for anything that he has done or said or how his players have responded. It’s been unique watching that process.”

This article was originally published by Associated Press.