After pledging to give Newark, N.J., public schools $100 million on a recent “Oprah” appearance, Facebook founder Mark Zuckerberg, 26, has come under scrutiny by business analysts who say the move, which will create the Partnership for Education in Newark, is a public relations stunt. A new film covering the young entrepreneur’s rise to fame, The Social Network, hits theaters later this month, but Zuckerberg is portrayed as a miserly, selfish businessman. “Publicity surrounding the movie reportedly shows him in a harsh light. Coming out with a gift like this leads to a natural conclusion that he’s trying to deflect any bad PR by generating his own good PR,” business analyst Charles King told ibtimes.com. “It’s a perfectly reasonable conclusion. You don’t make a move like this without guidance. I think that guidance was significantly flawed.”

Newark’s education statistics are depressing, with more than half of students dropping out before graduation and only 20 percent attending college, according to the New Jersey Department of Education. The Partnership for Education in Newark, which is a collaborative effort between Zuckerberg, Oprah Winfrey, Newark Mayor Cory Booker and state Gov. Chris Christie, will serve the roughly 40,000 students enrolled in Newark public schools.