To help nourish young minds, Reading Is Fundamental (RIF) and Carl Buddig & Company sponsored the back-to-school Be A Reader tour, which featured a read-aloud event and book giveaway at Prospect Learning Center.  Through that partnership, Carl Buddig & Company is donating $100,000 to RIF to support children’s literacy programs.

The Be A Reader tour made a stop at Prospect Learning Center, Oct. 21, and Washington D.C. firefighters joined the fun. Local firefighters read aloud to 30 second to fifth grade students, and answered questions about what it takes to be a firefighter.  In addition to receiving a free book for their home libraries, students were inspired and motivated to make reading a part of everyday life.

“We were thrilled to be included on the back-to-school Be A Reader tour,” said Keesha Blythe, Principal at Prospect Learning Center. “Without RIF and committed partners like Buddig, many children in our community would not have access to books.”

“Our brand has been nourishing young minds for more than 100 years, and we believe that reading and literacy go hand-in-hand with good nutrition to support a life-long love of learning,” said Tom Buddig, executive vice president marketing, Carl Buddig & Company. “We’re thrilled to be sponsoring the Be A Reader tour and proud to be part of the work that RIF is doing in local communities across the nation.”

“Now more than ever, RIF is counting on strong corporate partners like Carl Buddig & Company to fulfill its mission of motivating children to become lifelong readers prepared to achieve in school and life,” said Carol H. Rasco, president and CEO of RIF.

The Be A Reader campaign extends through May of 2012 and encourages families to enjoy reading time together through activities, special promotions, and community outreach. Now through, October 31, families can also participate in the Sandwich and a Story sweepstakes for a chance to win a Scholastic book library and a Buddig lunchpack filled with school supplies.

To participate in the Be A Reader campaign and to enter the Sandwich and a Story sweepstakes, visit make a donation to RIF, visit