Members of the Black Women’s Roundtable staged a large-scale “buycott” at Costco in Arlington, Va., to support corporations that prioritize diversity, equity and inclusion. Led by civil rights leader Melanie L. Campbell, the effort highlighted the significant economic power of Black consumers and the importance of businesses valuing their diverse customer base.
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Harnessing the economic power of the Black community
The African American economy is a significant force in the US, with a buying power projected to reach $1.8 trillion by 2024, and efforts to promote entrepreneurship, education, financial inclusion, and cultural industries are essential to harness its potential and foster economic growth.